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Impact - The Heart of Business

Thousands of people dream of having their own business and even more so be a successful entrepreneur. But what does it take to achieve success in the business industry?

One of the most successful entrepreneurs featured at the Forbes website, Wendy Lipton - Dibner said that "the success of your business would solely depend on you. The only thing you can rely on is your power to achieve your goal". She shared her success story at the Forbes website and said that when she was young she learned a very important business objective from her high school activity and that is to go out, explore, come back and explain how money is made in business. This is an objective she never forgot until she made millions for herself.

When she was already very successful, she never stopped understanding business and how it really works. Profit is the number one goal in business and how you make it is a natural talent. Yes, there may be a lot of guidelines given and showed on television and the internet but only you know how you will make your sales to the top.

Establishing Your Brand on College Campuses

Many students are cash-strapped, nowadays. Nevertheless, their purchasing power is very high. Research reveals that 20 million students in the US have a combined disposable income of $417 billion. Moreover, another survey of students' parents reveals that students now make 70 percent of their purchases themselves. These purchases are often made on credit cards. Therefore, students often have a significantly higher purchasing power.

If you know this, you can utilize it to capture the attention of the 16-24 age demographic. However, it is essential for your product or service to appeal to the lifestyle of the students. Additionally, student ambassadors should be utilized to spread the word about your product or service to their friends and classmates.

If you have not yet considered this demographic, it is time to reach out to them now! Social media is a popular method for socialization and communication between many young people. Students are the majority users of social networking sites like Facebook and Twitter. These are the right places to introduce brands to young people.It is probably the right place to introduce a brand to them. To capture the student audience, it is essential to be a part of the conversation; it is also important to keep them engaged. Social media is the ideal platform for this.

However, studies state that half of these social media savvy youngsters fail to follow brands on social networking sites. Students who do follow often only show temporary, marginal support. Social media is definitely a great platform for engaging students and spreading the word. However, it is definitely not the best for brand introduction and recognition.

Believe in the Business of Your Dreams

What is stopping you from believing in the business of your dreams? Insecurity? Fear? Lack of confidence? All of the above? How can you overcome these obstructions?

You may be wondering if you have the necessary skills, time, connections, and a million other things in order to create the business of your dreams. If you let your uncertainty and insecurity overpower you, you won't ever be able to unleash your true business potential.

It is important to take time to develop your vision; and your practical thinking should be geared to this vision. You need to work with conviction. Being a dreamer does not mean that you can't also be a doer. In fact, having a dream is the starting point for building your dream business. The problem starts when you stop there instead of setting realizable immediate targets. Success cannot come from one day to the next. So you need to build your dream business bit by bit. When your dreams begin to be transformed into reality thanks to your actions, you become aware of the power you possess for catalyzing success; and this further strengthens your determination to reach every single one of your business goals.

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