Author of “Information Architecture”
Mark Hoffman is an independent information architecture consultant. He has been instrumental in helping establish the field of information architecture, and in articulating the role and value of librarianship within the field. Mark played a leading role in organizing and programming first information architecture conferences.
As a consultant, he has helped AT&T, Ford, PayPal, Caterpillar, and many other large, highly-political organizations grapple with their information headaches.
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