PR or public relations are widely used in any business nowadays. No wonder that modern management often has recourse to public relations. As any other business activity, PR requires planning and one of the most important documents on that stage is certainly a public relations plan. It includes several important parts: letter of transmittal, executive summary, situation analysis, problems & consequences, campaign goal, budget and others. The aim of creating a successful PR plan is to make visible that you plan to work with publicity, media and other sources of public attention.